Mastering the Art of Cross-Cultural Connection and Winning Customer Minds Through Digital Marketing in Europe
In a region as culturally diverse as Europe, crafting digital marketing strategies that resonate across borders requires a deep understanding of local values and consumer behaviors. This session will explore how consumer brands can effectively navigate these complexities to win customer minds and build lasting loyalty in Europe.
Drawing on real-world experience across global markets—from France to Singapore—the presentation will highlight key insights gained from working on international brand campaigns. A notable case study includes the introduction of the premium Korean clothing brand KELLY SHIN by DINT at 2025 S/S Paris Fashion Week. This project demonstrated the power of blending digital marketing with cultural sensitivity to create impactful brand campaigns in the competitive fashion industry.
About Svetlana Stotskaya
Svetlana has been at the forefront of digital marketing, leveraging AI and helping brands of various sizes thrive from France to Singapore. Svetlana is an active mentor for entrepreneurs at top startup accelerators Techstars Paris, Founder Institute, and Startup Wise Guys.
Svetlana is a judge for international competitions 2025 BIG Innovation Awards (USA), 17th Annual Shorty Awards (USA), Shorty Impact Awards 2024 (USA), Incentive Awards 2024 (UK), Summit Creative Award 2024 (USA), 2024 Sustainability Awards (USA), 2024 Stratus Cloud Computing Awards (USA), SLINGSHOT 2023 (Singapore Innovation Week 2023), among others.
Her contributions to business and tech media have established her as an expert voice in technology and marketing, getting a place in the World IP Day Changemakers’ Gallery by the World Intellectual Property Organization.
She won the 2024 Global Recognition Award and serves as an EWEMA Ambassador for the Early Warning Europe Network and Global Young Leader through the 2024 THINC Fellowship by Tencent and Viva La Vida. She is a member of Green The Bid (USA), a nonprofit promoting sustainability in the advertising industry.
Svetlana holds a strong academic background in Economics and Marketing, with post-graduate studies at the World Intellectual Property Organization, University of Basel, Korea Advanced Institute of Science and Technology (KAIST), and University of Geneva.