Brand Search Marketing: How to Grow in the Age of AI, Bridging TV and Digital
As AI technology rapidly advances and media channels diversify, businesses now have more ways than ever to reach consumers. However, this also leads to increased confusion about where and how to allocate advertising budgets effectively.
This session will introduce a new marketing perspective that focuses on Brand Search and will cover the following topics:
The Importance of Brand Search
• Why searching for a brand name represents the peak of purchase intent
• Strategies to drive brand searches by integrating TV, social media, and digital advertising
Maximizing ROI Without Wasting Budget
• How to connect marketing expenses to maximum performance with minimal risk
• How creating a structure where consumers actively seek out a brand improves efficiency
Customer Insight × Creativity × AI
• The secret to enhancing results by combining AI-driven data analysis with human creativity
• Practical methods to move beyond indiscriminate mass advertising
By sharing practical insights and case studies relevant to the Korean market, this session will explore how to build a powerful brand without wasting ad spend. In an era where AI is becoming the norm, let’s leverage Brand Search to unlock new growth opportunities.
About Masaki Tabe
Masaki Tabe began his career in public relations at the Marui Group before moving to Take and Give Needs, where he was responsible for sales planning, business strategy, and marketing, serving as the Director of Business Strategy and Marketing Manager.
He later became Marketing Director at Loxlu, driving the company’s growth. Building on this experience, he launched a new business, NOVASELL, which is rapidly expanding with the vision of “democratizing marketing.”
In 2022, Novacell became an independent entity, and Tabe was appointed as its CEO. He now provides growth strategies and marketing consulting across various industries. Additionally, he serves as a lecturer and mentor in the “Shido” program organized by Japan’s Ministry of Economy, Trade, and Industry.
He is also an author, having published Brand Search Marketing (Shoei-sha) in Japan, and in 2025, he released Brand Search Marketing: How to Make Customers Find You in Korea.