The New Creative Code: Technology, Emotion and Engagement in 2025
In an era where consumer expectations are rapidly evolving, the intersection of technology, emotion, and engagement is redefining the creative landscape. “The New Creative Code: Technology, Emotion and Engagement in 2025” explores how advancements in technology are not only enhancing creative processes but also enabling brands to forge deeper emotional connections with their audiences.
This presentation will delve into the following key themes:
Personalization at Scale: Attendees will learn about the importance of delivering personalized experiences that cater to individual preferences and emotions. We will discuss case studies showcasing brands that have successfully leveraged technology to create customized content and campaigns, resulting in increased engagement and loyalty.
Emotional Engagement: Understanding the emotional triggers that drive consumer behaviour is crucial for effective marketing. This segment will highlight how technology can help brands tap into the emotional landscape of their audience, crafting narratives and experiences that evoke genuine responses and foster lasting connections.
The Future of Creative Collaboration: As technology continues to evolve, so too does the nature of collaboration in the creative process. We will explore how tools that facilitate remote collaboration and real-time feedback are reshaping teamwork, allowing for more innovative and diverse creative outputs.
By the end of this presentation, participants will gain insights into how to harness technology as a catalyst for creativity, enabling them to create emotionally resonant and engaging experiences that captivate their audiences in 2025 and beyond. Join us as we unlock “The New Creative Code” and explore the future of marketing and engagement in an increasingly interconnected world.
About Mariam Asmar, VP Strategic Consulting | Braze
Mariam Asmar is the Vice President of Strategic Consulting at Braze, where she leads Business Value, Industry Marketing, and the Creative Innovation Lab 427, collaborating with customers to develop creative ideas powered by technology.
With over four years at Braze and a background at McCann Erickson, a global creative agency, Mariam has partnered with iconic brands like Coca-Cola, Pernod Ricard, L'Oréal, and Nestlé. Her career has taken her across continents, with stints in London and Paris, enriching her expertise in international markets.
Fluent in Spanish, French, and with a working knowledge of Arabic, Mariam brings a global perspective to her work. Outside of shaping marketing innovation, she enjoys climbing high peaks and exploring new horizons. While thrilled to join the Digital Marketing Summit in Korea, this isn’t her first time in Seoul—she previously visited to immerse herself in the city’s vibrant art and beauty scene.