Learn how DeepSeek and Asian AI are supercharging
campaigns in Asia differently from the West
This session will examine how DeepSeek and other Asian AI are evolving differently from the West and how it drives commercialisation and marketing in different ways. The key insight is that AI will develop differently in various markets due to local context and governance.
Besides analysing the impact of DeepSeek and other AI tools in China in traditional marketing, we will delve into how AI is driving visual-based storytelling, UGC and new entertainment IP, as well as innovative campaigns for Starbucks, Mercedes and other well-known brands.
✅ Outcomes from this session: Discover
- Basic “glocal” deployment framework to roll out AI initiatives in Asia
- Guidelines for AI-driven marketing playbooks
- Best practises and case studies
About Kestrel Lee Ri Qiang, Executive Creative Director | Xodbox
With over 20 years of advertising experience, Kestrel Lee is a sought-after and award winning Executive Creative Director at Xodbox, known for his expertise in AI, social media, e-commerce and integrated marketing.
Kestrel made his mark at digital-led integrated agencies in Singapore and China such as TBWA/Tequila, Sapient, Edelman, Mediabrands and Dentsu. He has launched social media agencies, content studios and AI capabilities for these networks.
Winning almost 100 digital and integrated awards at award shows like One Show, Effies and Spikes Asia, Kestrel was recognised by Campaign Asia’s Digital A-list and was one of the first Asian creatives to be appointed to the first WARC Rankings advisory board in 2020.