From Data to Marketing Insights: Turning Digital Noise into Competitive Advantage
In the fast-evolving eCommerce landscape, brands must optimize every stage of digital marketing to attract, convert, and retain customers.
This session explores how real-time digital data and strategic optimization enhance the customer experience (CX) and drive sustainable growth.
Through global brand case studies, we will examine how SEO, performance marketing, and audience analysis can improve the efficiency of the digital funnel. Attendees will gain practical strategies to optimize the customer journey—from acquisition to conversion.
Key Takeaways
✅ Data-Driven Funnel Optimization
• How to leverage real-time consumer insights to refine marketing strategies and target audiences more effectively
✅ Performance Marketing Strategies
• Maximizing conversion rates through competitor analysis, keyword strategies, and audience segmentation
✅ SEO & Organic Growth
• Case studies of brands like Coupang, showcasing search visibility enhancement and high-intent keyword & content optimization
✅ Customer Journey Enhancement
• Optimizing user experience across digital channels to increase engagement and customer retention
✅ Strategic Decision-Making
• Using digital intelligence to stay ahead of competitors, maximize marketing ROI, and ensure long-term eCommerce success
This session will equip participants with practical, data-driven strategies to build a competitive and efficient digital marketing framework.
About Harish Ganesh
Harish Ganesh is a sales and marketing professional with over 15 years of experience, with 10 years of experience driving revenue growth for fast-growing technology platforms, particularly in APAC.
He has a wealth of regional experience working with a wide range of clients in Retail, e-Commerce, CPG, Payments, Travel, and Technology.
In his current role as APAC Director at Similarweb, he helps organizations leverage digital intelligence to thrive and grow in competitive markets.