The Experience Effect Playbook: How to Win in a World of Infinite Choices
In a world where consumers face infinite choices, how do you make your brand stand out? In this engaging and practical session, Damian Madden introduces "The Experience Effect," a game-changing approach to marketing that draws on the transformative power of art, presence, and connection. Attendees will learn how to disrupt expectations, hear about an industry-transforming case study and learn how to create meaningful customer moments and design campaigns that linger in memory rather than get lost in the noise.
About Damian Madden
Damian Madden is an award-winning creative brand strategist and consumer experience consultant, renowned for helping brands and marketers around the globe reimagine leadership, consumer experiences, and innovation.
With over two decades of expertise in leadership transformation, strategic design, and experience creation, Damian has become a trusted partner to some of the world’s most influential brands, including Pernod Ricard, Adidas, Burberry, and Karl Lagerfeld.
As the current Australian Consumer Experience Leader of the Year and Retail Innovation Leader of the Year, Damian brings unparalleled insights into what it takes to build connected, meaningful brand experiences that resonate in today’s fast-evolving world.
Damian is also the co-founder of A.SINGLE.PIECE, an art gallery dedicated to redefining how we connect with art and each other. Through this work, he helps individuals and teams navigate change, rediscover purpose, and transform daily moments into meaningful interactions.
Discover more about his work at www.damianmadden.com.