The Future of Influencer Marketing 2025: Commerce, Short-Form, and AI Revolution
In an era where just a few seconds of content can capture attention and influence, influencers have become a key pillar of digital marketing.
This session will explore the latest content format trends shaping the influencer ecosystem, new business opportunities for brands, and the transformative impact of AI on content creation.
Ahn Jung-ki, Marketing Team Leader | AliExpress
With experience at TikTok, Google YouTube, and CJ ENM, the speaker now leads the Influencer & Content Commerce division at AliExpress.
As a founding member of MCN DIA TV, Korea’s first influencer business, they have spent the past decade driving market innovation across studios, platforms, and commerce.
Their notable books include Creator Economy and The Extraordinary Influence of Ordinary People: Influencers.