Navigating the Future: B2B Digital Marketing Trends and Demand Creation Strategies for 2025
In 2025, B2B digital marketing is undergoing significant transformations driven by technological advancements, changing buyer behaviors, and evolving market dynamics. This presentation will explore the latest trends shaping B2B digital marketing and provide actionable strategies for effective demand generation.
We'll delve into the growing importance of AI in reshaping content teams and personalizing marketing efforts5. The rise of self-service digital channels in B2B purchases will be discussed, highlighting the need for businesses to adapt their strategies accordingly. We'll examine the increasing role of social media platforms traditionally associated with B2C marketing in B2B outreach.
The presentation will also cover the evolution of content marketing, emphasizing the need for high-quality, authoritative content that drives engagement and demonstrates value. We'll explore the resurgence of self-reported attribution and its importance in understanding the customer journey.
Finally, we'll present a simple yet effective demand generation strategy for 2025, focusing on deeply understanding ideal customers, building trust with future buyers, and effectively distributing content.
Aditi Uppal, VP of Digital & Demand Generation | Teradata
Aditi Uppal serves at the VP, Digital & Demand Generation at Teradata. She is a data-driven growth leader with 13+ years of experience in digital transformation, product marketing, strategy and operations. Her experience includes extensive experience working in start-up & MNC environments spanning across India, Canada & USA markets at brands including Castrol, Media-Corps and Pepsico developing and deploying measurable go-to-market, operations and digital marketing playbooks aimed at pipeline generation and delivery of world-class customer experience.
Aditi thrives at building cross-functional strategy, capabilities, business systems and high-performing teams by leveraging stakeholder alignment and the power of consumer insights fueled by data & technology.